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May 2, 2014
By: TOM BRANNA
Editor
According to The NPD Group, Inc. direct-to-consumer sales of US prestige fragrance grew 10% in the 12 months ending February 2014, to $285 million. While it remains a fraction of the $3.0 billion US prestige fragrance market, the performance of products sold on department store websites, in key online-only beauty retailers, and through TV/home shopping retailers is a bright spot for the industry, which saw 2% declines during the same time period. “The desire to ‘try on’ a scent before committin...
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